Why We Rebranded – Building the Future of Indian Pickles
Homepick started small, just a mother and son bottling homemade Indian pickles in their kitchen.
Today, we’re in over 350 stores across Mumbai, Bangalore and Pune and are also available to shop online on our website + quick commerce platforms in Mumbai - like Blinkit & Zepto.
But the world changed and so did how people discover and trust food brands. That’s why we decided to rebrand.
Why We Rebranded
We didn’t just want a new label. We wanted a future-proof identity that honoured our roots while creating space for growth.
Working with brand strategist Priyall Shroff and Wilde Design Company, we went deep into:
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Customer behaviour & digital habits
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Product clarity and label transparency
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Brand storytelling & ingredient trust
Shop Our New Look, Same Authentic Taste
Every label now reflects what’s inside: clean ingredients, heirloom recipes, and no preservatives.
So when you buy Green Chilli Thecha or order Garlic Thecha online, you know exactly what you’re getting.
Explore our bestsellers here
Try our top picks:
https://homepick.co.in/collections/bestseller


